Asda’s island launch blighted by ‘Isle of White’ bag blunder

Asda’s first store opening on the Isle of Wight yesterday caused a stir after bags produced for the occasion included the spelling “Isle of White”.

As the Yorkshire grocer opened the doors to its Newport store it offered shoppers the chance to buy 10,000 bags designed by two island children.

Asda said it was “hanging our heads” and promised to get the bags reprinted.

A spokeswoman told the BBC: “This was a genuine printing error and we’re in the process of reproducing the exclusive design to get back on sale as quickly as possible.

“We’re hanging our heads for making such a silly mistake on our bags for life for our new Isle of Wight store.”