Racecourse gallops ahead with rise in spectator numbers

Beverley Racecourse has reported bumper attendances during a season featuring successful themed racedays, new partnerships and being named the best value course in the North.

Attendances at the course are 6% up on 2016, bucking the trend for racecourses across the country, which are showing a 6% decline on last year, the course said.

Sally Iggulden, chief executive of Beverley Racecourse, said: “We’ve enjoyed a fantastic season this year and we’re delighted that both attendances and pre-bookings are well up on last year.
“Our policy of continually investing in enhancing our facilities and the raceday experience is really paying off.”

The racecourse is anticipating another great turnout for the season’s most prestigious meeting, the Beverley Bullet Raceday on Saturday – the last big meeting before the end of the season.

Kate McKee, marketing executive at Beverley Racecourse, said: “It’s been a great season so far and we’re confident that will continue for the Beverley Bullet and remaining meetings of the year.

“Our themed racedays have proven very popular, as have our partnerships with Hull FC, Winteringham Fields and Yorkshire Cancer Research. We’re also delighted with the success of our new partnership with the Flemingate centre in Beverley for Ladies’ Day.

“We’ve developed our reputation as a family-friendly course even more this year, with fun events like our Donkey Derby, Camel Derby and Bark de Triomphe going down a storm with racegoers, as well as raising lots of money for charities.”

Beverley Racecourse’s sponsors have once again benefited from their association with the venue during the season.

One long-standing partner of the Beverley Racecourse is East Yorkshire-based William Jackson Food Group, best known for the Aunt Bessie’s range.

Nicholas Oughtred, chairman of William Jackson Food Group, said: “We’ve enjoyed a relationship of over 40 years with Beverley Racecourse and host annual corporate hospitality events at the venue.

“We find the relaxed atmosphere at the racecourse an ideal environment to entertain our colleagues, customers and supply partners and find the team at the course friendly, professional and helpful.”

Another of Beverley Racecourse’s 2017 Season Partners is the Potting Shed bar in Beverley.

Beverley was recently voted the best value racecourse in the North by the members of the Racegoers Club, the official supporters club for British Racing.

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