Leeds United signs up first shirt sleeve sponsor

Leeds United have secured their first ever shirt sleeve sponsor for cup matches.

This season, clubs in the EFL have the opportunity to secure sponsorship for one shirt sleeve badge in each round of the Carabao Cup and The Emirates FA Cup.  Southerns, office and workspace interiors specialists, have taken the first opporunity to appear on the shirt sleeve.

Andy Kendall-Jones, chief executive of Leeds-based Southerns said: “We are over the moon to be appointed Official Cup Shirt Sleeve sponsor for Leeds United.  We believe, very strongly, in supporting our community, and sport is an intrinsic, and vital, part of the city and its people. And as a life-long Leeds United supporter, I am personally absolutely delighted with this partnership.”

Paul Bell, Executive Director at Leeds United said: “We are delighted to have entered this new sleeve badge partnership with Southerns. The EFL has made this opportunity available to its member Clubs for the first time and we are delighted that the Southerns logo will be displayed on the shirts of the first team players in Cup games this season.

“The commercial partners programme at Leeds continues to flourish and it’s great that another fast growing, Leeds based company is involved with the Club.”

The new commercial partnership will also see Southerns enjoy a Platinum Level LED advertising package on the new LED Perimeter Advertising boards at Elland Road. In addition the Southerns brand will also be displayed on the rear of the North Stand overlooking the busy M621 motorway.

Southerns provides commercial workspace solutions, offering design, specification, manufacture, supply, installation and governance of lifecycle of FF&E and associated facilities.

The Southerns Group comprises Southerns Office Interiors Limited in Leeds and Bolton, Ralph Capper Interiors Limited in Manchester, Broadstock Office Furniture Limited in Macclesfield and SpaceInvader, which operates out of its Manchester base and has a studio in London.

 

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