Developer announced for £22.5m ski village

A ski village which burned down in Sheffield five years ago is to be redeveloped as part of a £22.5m extreme sports centre.

Sheffield Council has appointed the EXTREME Destinations-led consortium to deliver a 48-acre sports, leisure and entertainment site at Parkwood country park, following a competitive bidding process.

Sheffield Ski Village was destroyed by fire in 2012.

An initial 100 full time jobs are expected to result from the development, which should see the re-instatement of Sheffield’s ski slopes and mountain bike tracks in phase one of the project.

The agreement between Sheffield City Council and EXTREME Destinations, in partnership with facilities operator Continuum Attractions, will bring forward a combination of action and adventure sports facilities, including the possibility of an indoor sky diving facility, live music, E-Gaming and virtual-reality hub as well as a restaurants, bars, social spaces, retail and themed accommodation.

Cllr Mazher Iqbal, cabinet member for business and investment at Sheffield City Council, said: “Bringing Sheffield ski village and the surrounding area back into use as part of a truly global package of sports facilities, hotels and other leisure pursuits is a fantastic outcome for the team at Sheffield Council that has worked to secure a preferred developer with EXTREME’s experience in delivering leisure based schemed for many years.

“There’s still plenty of work to do but by appointing our preferred developer we are one step closer to bringing the much loved ski village back into use.

“This news will come as an early Christmas present to the thousands of winter sports enthusiasts who trained on the slopes at the ski village, many of whom who are associated with EXTREME as ambassadors for its sporting ambitions.
“An initial study in 2015 showed us the great potential for this type of attraction at Parkwood Springs, and the hard work by the Friends of Parkwood Springs and the Friends of Wardsend Cemetery to make the wider area a place to be proud of, is beginning to pay off.”

Alistair Gosling, CEO of EXTREME said: “This is a fantastic and unique opportunity to deliver an EXTREME Destination right in the heart of Sheffield and bring the much-missed ski facility bang up to date. We will be tapping into the world-wide phenomena of creating total active leisure destinations, where all the excitement of sport and leisure facilities come together – sports activities, accommodation, eating, drinking, shopping – in a totally immersive destination.”

“Continuum is delighted to be partnering with EXTREME on this exciting new direction for the Continuum group,” said Juliana Delaney, CEO of Continuum.

EXTREME’s aim is to start work on the ski village to open in 2019 before concentrating on its plans to develop residential and leisure facilities around and on the site, subject to planning permission.

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