Musical bag firm hits the right note for exports

A business has doubled the size of its premises to keep up with demand from across the world for its unique musical instrument bags.

West Yorkshire-based Fusion, launched in 2008, was formed by four women to solve the problem of how to protect musicians’ instruments and help them travel and tour with ease.

Its 100 different products are sold all over the world, with 80% sold outside of the UK. “Bestselling countries include the USA, Australia, Canada, Spain, Germany, Switzerland, Norway, Hong Kong, Singapore, and Argentina,” said co-founder and director, Nicole Szekeres.

The £500,000 turnover business’ average online order value is now £135, with online sales jumping by around 25% in 2017 already – and increasing further over the Christmas period.

Fusion has expanded its Liversedge warehouse from 1,625 sq ft to 3,409 sq ft by taking on, and knocking through to, a neighbouring unit. Its widest  selling product across the world is a bag to help protect and carry bagpipes. Fusion’s varied guitar, trombone, ukulele and trumpet bags fill the rest of the firm’s top ten products.

Szekeres said: “The world is going crazy for bagpipes right now. We’ve experienced 25% growth in online retail sales this year. We’re even selling bags to Hawaii and Japan.”

Fusion’s growth and success means the business has recently created two new jobs.

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