Games console manufacturer targets US market
A Leeds manufacturer of customised games consoles and controllers is featuring in a major US e-commerce campaign to showcase the best of British tech gadgets and consumer goods to US consumers, as the company looks to increase exports to North America.
Custom Controllers, established in 2007, manufactures customised games console controllers for Xbox One, Xbox 360, PlayStation 4 and PlayStation 3.
The company will host its products on marketplace giant Newegg, a tech-focused e-retailer in North America. Founded in 2001, Newegg has 32 million registered users globally.
The Department for International Trade (DIT) has partnered with Newegg as part of its E-Exporting programme to help UK firms access the US market.
Ben Lawton, founder, Custom Controllers, said: “Expanding further into the US market using different platforms is an exciting prospect for us and, as a platform, Newegg has been really easy to be involved with. We’re already seeing traction as a result of being on the website.
“Exporting can be a challenge for businesses like ours. There are barriers that can seem initially intimidating, including the costs involved, different tax regulations and the distances from some of the markets you want to trade in. Using platforms like Newegg allows us to further our reach into the world and supply our fans across the globe with custom gaming equipment. If we can do it, so can many other growing Yorkshire businesses.”
Mark Robson, regional director, Yorkshire and the Humber, Department for International Trade, said: “Online marketplaces make it easier for small businesses in Yorkshire to sell their goods and services across the globe. This campaign is a brilliant platform to help companies attract new consumers and grow their business.
“There is huge demand for British products across the world. Exporting is a journey for businesses but we’re helping firms to navigate any barriers to exporting so they can expand into international markets.
“Our E-Exporting programme is just one of the many ways we’re helping businesses across Yorkshire and the Humber, and the rest of the UK, to sell to overseas markets.”
