Digital agency brings in ex-Google strategist to open Leeds office

A growing digital advertising agency has poached a leading strategist from Google to launch an office in Leeds.

Launch Online, a Google Premier Partner, was founded by marketer Jaye Cowle five years ago.

With a head office in the South West, Launch has grown rapidly since it was set up in 2012.

Daniel Ireland joins Launch Online as a senior digital manager after working for Google. While there he supported digital agencies across the UK and Ireland, helping clients get the best out of the internet giant’s digital marketing products.

Cowle said: “Daniel will be supporting our clients to make sure they are taking advantage of all of Google’s tools so that they can have the best digital marketing strategies possible. He’ll also be focusing on client retention and new acquisitions – it’s exciting times for Launch.”

Ireland added: “Having worked for Google supporting digital agencies across the UK I know that many don’t appreciate the full potential of what Google can offer our clients. I’m excited to bring that knowledge to Launch and support their clients to be more profitable.”

Launch offers a range of digital marketing skills to more than 70 clients across the UK and Europe with a team of five.