Forum will explore Yorkshire’s cycling revolution
A talk titled the ‘Yorkshire – A Cycling Revolution’ has been added to the Game Changers Business of Sport Forum, taking place next week.
Peter Dodd, the commercial director at Welcome to Yorkshire, will deliver the talk – covering the economic impact that cycling has had in the region and giving details about the confirmed for the year ahead which are likely to further provide positive impact on the Yorkshire region.
Gary Hetherington, the CEO of Leeds Rhinos, will be the host at the forum, which will explore how sport and business work together across the north.
The Game Changers Business of Sport Forum, taking place at Aspire in Leeds on March 1, will also see Sophie Radcliffe; a blogger, endurance athlete, model and adventurer, talk – alongside Sarah Bohner, head of product at the NFL; Jon Dutton, chief executive of the Rugby World Cup 2021 and Andy Milnes, group account director at global marketing agency Nielsen Sports.
Each speaker will share their relationship between sport and business, from the economic impact of hosting a major international event to maximising commercial revenue in sport.
The event takes place on Thursday 1 March from 12noon-5pm at Aspire in Leeds. It is a joint venture between Leeds marketing agency Banana Kick, Leeds Business Improvement District (LeedsBID) and TheBusinessDesk.com
Banana Kick chief exec Gary McCall said: “This is a first class line up of speakers who have a real understanding of the game changing benefits that sport and business can create. Taking place on the same day as the Leeds Sports Awards, it’s another great reminder of what sport can achieve in Leeds, Yorkshire and beyond.”
LeedsBID Chief Executive Andrew Cooper added: “We are delighted Leeds is staging this new business event which not only reinforces the important role sport plays in our city but also its impact on a broader scale.
“LeedsBID is very much an advocate of what can be achieved by bringing sectors together to work collaboratively and this forum will help to illustrate that.”
Tickets are priced at £60 plus VAT and includes lunch.
For more information and to book now, click here.
