Snack entrepreneurs celebrate extension of Morrisons listing

Snack business Clearly Scrumptious has secured an extension to its listing with Morrisons to supply its kids snacks.

One year after launching Scrummies multipacks, Morrisons has announced it will be stocking six flavours of single pack Scrummies.

The listing will also include a new to market apple flavour, as well as the blueberry, raspberry, strawberry, cherry and blackcurrant flavours.

Clearly Scrumptious was developed by founders Rick Wadsworth and James Feddo. While running in the Yorkshire Dales they saw a gap in the market as they were frustrated at the lack of high quality dried fruit snacks available in snack-sized portions to carry in their rucksacks for a natural energy source.

Clearly Scrumptious launched in December 2012 as a solution to the lack of snacks in calorie-controlled portions that were 100% natural.

In 2014 the Scrummies range was launched specifically for the children’s snack market with five flavours.

All products are gluten, wheat and dairy free, contain no sulphite, artificial colours or flavours.

James Feddo, director of Clearly Scrumptious, said: “Gaining the listing of Scrummies singles is a big step forward for the brand. It’s really exciting to see our range with Morrisons develop enabling us to give customers more choice and still offer a good value healthy treat. The current trend is that parents want to be able to grab snacks while on the move and the single packs of Scrummies will allow more customers to try them at a lower price point and then stock up on their favourite flavours with the multipacks.

“Working with Morrisons has been a great way to start trading in grocery retail and we are excited about our plans for 2018 to expand the Scrummies range, providing new products and gaining further grocery listings.”

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