Culture at the heart of fast growing multi-million-pound-turnover beauty business

Samuel and Samantha Sweet
The latest in our Northern Growth Accelerator series of interviews, in partnership with EY, profiling exciting, fast-growth businesses from across the North. The success of Sweet Squared has been driven by a couple's passion for the nail and beauty industry; and as they embark on further scaling-up of the business, they remain focused on a culture that embraces "love and respect." Leeds-based Sweet Squared is the distributor, marketer and educator of premium professional beauty products direct to the beauty industry. Founded by ... For the full story register now for free or login below...
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