Protein manufacturer on the whey to growth with six-figure deal

A whey protein manufacturer based in Hull, a rising star in the supplements industry, is gearing up for rapid growth after securing a six-figure funding package.

Launched in 2016, Whey Box is the UK’s first personalised on-demand protein delivery service and was created by Ben Thoy and brothers Will, Jack and Sam Latus, who saw a gap in the market for convenient and tasty single-serve whey protein.

HSBC’s funding package will help the expansion of the firm’s production capability and support its ambitious growth plans.

Thoy, managing director of Whey Box, said: “The health supplement market, particularly whey protein, has seen massive expansion over the past five years. Myself and my fellow founders have all used supplements in the past but felt that the branding and the sizing of protein was not attractive to a large number of consumers.

“Fast forward two years and we now have a great range of consumer friendly products and Tesco has just started stocking our protein in its stores. With HSBC’s backing, we are now in a perfect position to meet demand from an even wider audience.”

The business currently produces 10 flavours, including gingerbread and coconut, in pocket-sized sachets that are delivered to customers as part of a monthly subscription or an one-off purchase.

Whey Box also supplies products to a number of leading retailers, including Holland & Barrett, Sewell On The Go and Asda, and recently launched its product range in over 300 Tesco stores.
The business will also be launching in Boots stores in April.

Stephen Smith, HSBC’s relationship manager for North Yorkshire and Humber, said: “Whey Box is a fine example of a dynamic Humberside business that is taking advantage of a growing trend to bring an exciting new product to consumers across the UK. It is a pleasure support the business as it undergoes rapid expansion and we look forward to seeing Whey Box continue to flourish.”