Fireplace firm rises from the ashes following administration buy out

A Huddersfield based fireplace firm is celebrating the success of a company it acquired from administration in 2011.

Aurora Fireplaces, which is now wholly owned by Fired Up Corporation has seen a 400% increase in turnover since it evolved the business, which had previously been known as Aurora Marble.

Identifying the potential to return Aurora to profit, Fired Up Corporation, which has group turnover of £15m, used its experience from previous successful turnarounds.

Adam Fireplaces and Corby of Windsor were two acquisitions that have been integrated into the Fired Up group of companies and had their brand identities revitalised.

Following on from a restructure of the business and investment in machinery, the firm now employs over 100 staff across its two sites in Huddersfield.

Jonathan Bradley, Fired Up managing director said: “Our customers’ requirements have set the direction for the Aurora brand and our team at Fired Up are successfully delivering. We know that the incredible value of an Aurora product needs to be seen to be believed. We also know that the owners of independent showrooms want to compete offline and away from national resellers.

“For these reasons, you will only find Aurora products on display within independent showrooms. It is the core offering of the Aurora brand. Here at Fired Up, we have a vision to make Aurora the leading Fireplace brand within the independents market. Everybody involved has bought into this vision, and it has been fantastic to see each person take ownership of their part in the plan – the perfect blend of an ambitious team working towards a customer focussed long-term vision, is fuelling Aurora’s success.”