Leeds Bradford Airport unveils rebrand

Leeds Bradford: Yorkshire’s Airport has been unveiled as the new brand at Leeds Bradford Airport.

AMP Capital took ownership of the airport in October last year, following the appointment of David Laws as chief executive.

Five-year-old Toby Nye,who has captured the hearts of Yorkshire following his battle with neuroblastoma, officially switched on the new signage on the front of the terminal roof last night.

At the unveiling, Leeds Bradford also showcased the first part of its terminal redevelopments, including new lounges. The Yorkshire Lounge, The White Rose Suite and 1432 Club will replace the current Yorkshire Premier Lounge.

The unveiling of the new lounges follows the opening of a brand new Cabin Bar and Beer House while the Saltaire restaurant has been overhauled. Works on a brand new Starbucks coffee shop and additional retails outlets are set to start in the coming weeks.

Chief Executive David Laws said: “We hope people will see this as the start of things to come for this airport. Our brand refresh embodies our vision to become Yorkshire’s airport of choice and to provide an airport our passengers can be proud of. As the development of LBA continues we hope to continually keep improving the customer experience and ensure our passengers feel welcome.

“We are investing in staff training to ensure we offer a warm ‘Yorkshire welcome’ to all of our passengers, as well as continually improving our Special Assistance offering to help passengers with reduced mobility and hidden disabilities.

“The more people use this airport the more successful we can be. Work continues to improve our route offering for both business and leisure services and we hope to have more exciting announcements in the near future.”