Bingo comparison site snapped up by Jersey-based media company

XLMedia, a listed Jersey-headquartered digital marketing services firm, has acquired Leeds-based bingo review website WhichBingo.

Founded in 2000, WhichBingo, which has its registered address at 10 South Parade, provides in-depth information on the entire UK bingo market, publishing thousands of real player reviews, alongside its own opinion, covering every brand operating across the UK online bingo sector.

More recently, WhichBingo has expanded its product reach to include additional gambling content including online slots and casino content.

XLMedia said the acquisition, for an undisclosed sum, represents a further addition to its website portfolio, and in particular in the fully regulated UK market.

Ory Weihs, chief executive of XLMedia, said: “We are delighted to have acquired such a well-regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.

“We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”

Tony Berry and Rachael Stockley of Clarion acted for WhichBingo.

Chris Wright and Rob Wilkinson of Armstrong Watson acted as corporate financiers for WhichBingo.

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