Vape manufacturer secures Asda deal

One of the UK’s largest suppliers of e-liquids, based in Dewsbury, is launching its products into the FMCG arena through a deal with supermarket chain Asda.

Doozy Vape Co offers e-liquids and tobacco substitutes for e-cigarettes in a range of flavours which can now be found on the shelves of 46 Asda stores across the country with a national roll-out following in the coming months.

Doozy Vape Co was founded in 2015 by Imran Ismail.

He said: “It’s a proud moment in our journey, to introduce our product range to a national supermarket chain. Our products have a loyal following, and this partnership with Asda provides the perfect platform to showcase our products and reach out to many more vapers across the country.”

Buying manager at Asda, Leigh Vance, said: “We’re really excited to significantly extend our e-liquid range at Asda and as one of the leading UK brands, Doozy Vape plays a big part in this growth. E-liquid is a fast-growing market and Asda want to ensure that customers can purchase these products.”

Doozy has an international, presence operating in the EU, North America and the Far East.