Digital: Pikcells; Front; ZigZag
Huddersfield-based digital studio Pikcells has created a 3D 360° online kitchen planner for Wren Kitchens.
Richard Benson, creative director, Pikcells said: “The new 360° panoramic planner combines webGL technology – the one used in Google Earth – with the customisable features of a kitchen configurator to create a really useful tool for Wren’s customers. It’s an elegant and simple solution to a problem that a lot of companies with customisable products are facing online and who are currently spending a lot of time and money to solve by developing fully 3D VR tools and configurators.”
With 3D changing the online shopping experience, increasing the interactivity of internet shopping, Pikcells says its solution offers benefits for a wide-range of retailers from interiors and homewares such as bathrooms, bedrooms, tiles and carpets as well as property and fashion.
Wren Kitchens’ marketing director Richard Walker said: “As part of the development of a new website for Wren Kitchens, we wanted to update our existing kitchen visualiser. Pikcells’ new configurator showcases our full kitchen range and brilliantly addresses all of the issues you typically find with styling tools such as limited visibility and movement, lack of detail and low interactivity. Pikcells’ new configurator helps the customer get up-close and personal with the choices they’ve made.”
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Sheffield-based creative agency Front is delivering the creative strategy, design and copy for Costcutter Supermarkets Group’s World Cup social media activity.
The main theme of the campaign centres on the hashtag #matchfit.
Front is also incorporating the World Cup activity into Costcutter Supermarkets Group’s ongoing ‘Bringing Summer Home’ identity.
The social media activity focuses on helping shoppers prepare meals for a particular match by pairing food types and recipes.
Lucy Redmond, senior account manager at Front, said: “The World Cup is the single biggest sporting event of the year so Costcutter Supermarkets Group needs a voice in all the noise. However, we want to create a meaningful connection between the event and what CSG provides its shoppers otherwise there’s little value. We think #matchfit does that and it reflects CSG’s branding concepts.’.”
Jennifer Steel, brand manager at Costcutter Supermarkets Group, added: “The World Cup will be a key trading period for our retailers, and we know that social media is going to an intrinsic part of our approach to maximising it. We are excited to see #matchfit roll out and it will, I’m sure, drive traffic to the website, help to drive footfall to stores, and increase both our visibility and engagement.”
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Supermarket chain Booths has appointed York-based agency Zigzag Digital to expand the brand’s online presence.
Established in 1847, Booths’ founding store opened in Blackpool and now has 28 stores across the country.
Helen Clarke, retail marketing manager at Booths, said: ““The insights we have gained from working with Zigzag has given us invaluable opportunities to further maximise our presence online.”
“Winning the Booths account was extra special for us as they’re a major brand in the north with a longstanding heritage,” addeed Ryan Roodt, director at Zigzag Digital.
“Since taking on the account we’ve been working on a number of exciting paid search campaigns with an ongoing strategy in place for the rest of the year.”
The Booths account win marks a number of new business wins for Zigzag in the past year including well-known children’s television show Chuggington and outdoor living e-retailer specialist Alfresia.
