Price comparison firm acquired by airport group
Manchester Airports Group (MAG) has snapped up Leeds-based international airport parking price comparison business Looking4.com.
Looking4.com and its team of 35 staff will become part of MAG and its airport services division.
MAG said the acquisition will enable it to improve its ability to distribute and market its own car parking, airport lounges and fast-track products in addition to those at other airports outside of the group.
Looking4.com specialises in online airport parking price comparison, and also offers deals on private car, train, bus and other types of transfers to a list of global airports.
It has experienced rapid growth over the past years and has gained further international reach in countries such as Japan and Australia, following the acquisition of Melbourne-based Airport Parking Australia in 2017.
This, coupled with MAG’s own successful airport services business in the US, MAG-USA, will further Looking4.com and MAG’s international capabilities.
Last year, almost 800,000 customers used Looking4.com and related websites to book their travel services across Europe, North America, South America, Asia, Oceania & Africa.
Andrew Harrison, CEO of MAG, said: “We are looking forward to welcoming the Looking4.com team into the Group. In looking to expand and grow our MAG-O business, we wanted to find a company that had a great network of supplier businesses, fantastic distribution channels and top quality tech that would fit in well with what our team is already working on.
“I’m very pleased to say that Looking4.com ticked all those boxes and they are also a like-minded set of people, with a commercial ethos and start up mentality – they’ll fit perfectly into MAG.”
Martin Mansell, managing director of Looking4.com, said: “Having spent the last 10 years developing our software platform and network of partners, we’re delighted that our business has been acquired by MAG and will have the opportunity to take both MAG and Looking4.com to the next level in this digital evolution. We’re looking forward to working together, integrating the businesses and accelerating the growth even more.”
RSM provided financial advice to the shareholders of Looking4.com while Clarion provided legal advice.
