Weekender: Independent brewery launches new range to bridge gap between cask and craft

Saltaire Brewery has announced the start of a new era with a refreshed brand and launch of a new range of beers.

The independent brewery, based in West Yorkshire, has been creating its beers since 2006 and is now aiming to bridge the gap between cask and craft.

As part of its ambitious five-year growth plan and ongoing investment programme led by managing director, Ewen Gordon, Saltaire Brewery has evolved its brand, refreshed its product range and released a new series of 330ml bottle and keg beers.

Saltaire Brewery produces 56,000 litres of beer each week, delivering all over Yorkshire, the North West, the North East, Cumbria and beyond.

Gordon said: “The beer industry has changed so much in the last 12 years and we’re not one to rest on our laurels. It’s important to stand out in this incredibly crowded market and to do so we must tell the story of who we are: fun, considered and proud of our heritage.”

Saltaire Brewery sales and distribution director, Nick Helliwell, added: “Adventurous, craft-led products continue to make significant impact in the market, so it’s vital for us to keep developing our beers and business, while remaining authentic.”

Saltaire Brewery has continued to showcase its products using strong, bold shades while taking inspiration on shape and design from its home which was once a power station for local tramlines.

Marketing manager at Saltaire Brewery, Hayley Collingswood, said: “Our new direction refocuses on our heritage, tying us back to our roots but in a way that’s contemporary. It was really important for us to remain recognisable for our loyal beer fans, so our products will continue to be highlighted in the bright, standout colours they’re used to seeing on the shelves and on the bar but revitalised with a fresh design.”

Saltaire Brewery’s new 330ml bottle and keg beer range includes Velocity, a session IPA, Zipwire, a citrus pale, Polarity, a black IPA and Full Tilt, an Australian and New Zealand pale.

Gordon added: “Our commitment to great beer and delivering for our customers is what drives us forward as a business. We’re incredibly proud of our range which has been restructured to offer a more comprehensive selection while staying current and reflecting developments in the market.”

 

 

 

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