Leeds agency completes merger

A Leeds-based digital marketing agency has merged with another agency, Edit.

Branded3, part of £393m-turnover St Ives Group, has also merged with marketing agency Edit, forming a 265-strong marketing agency based across Leeds, Bath and London.

Edit and Branded3 staff will remain in their respective locations, and the agency will be headed up by Edit’s CEO Damian Coverdale, with Branded3’s former CEO Tim Grice taking the role of chief media officer.

Coverdale said: “Both agencies have always worked closely together, but we believe that uniting Edit’s existing CRM, data, tech and media specialisms with Branded3’s SEO and content marketing expertise will create a single world-class digital and data agency that offers a truly unique proposition within the market.

“The merger will give us a greater presence across different parts of the UK, and it will enable us to expand our offering to clients – delivering results across the entire consumer journey, from awareness and acquisition to retention, repurchase and advocacy. I’m hugely excited at the possibilities this will open up.”

Grice added: “We’ve always believed that growth brings opportunity – from a Branded3 perspective this merger will make us five times bigger overnight, and enable us to work in exciting new ways. Being able to better utilise the data and technologies at Edit will mean that when it comes to search we can deliver even more impact for clients – offering them a single touch point for multi-channel campaigns involving a broad range of integrated services and specialisms.”

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