Designer denim retailer spearheads UK expansion with Meadowhall launch

G-Star has chosen Meadowhall as the location for its sixth UK standalone store.

The brand will open a 2,500 sq ft flagship at the centre this October. G-Star is the 34th new brand to join Meadowhall following the £60m refurbishment recently completed by British Land, joint owner of the centre.

Other new brands include Godiva, Flannels, Neal’s Yard and Diesel.

As well as denim, the store will also sell the brand’s comprehensive selection of jeans, tops, jackets, shoes, and accessories for men and women.

Emma McKeever, G-Star RAW’s head of marketing UK & Nordic, said: “G-Star RAW is excited to be opening a new retail space in Meadowhall. It will be a showcase of G-Star RAW’s latest store design concept and will have a strong focus on both menswear and womenswear.”

Richard Crowther, asset manager for British Land, said: “G-Star joins a strong line-up of exceptional brands and adds to the centre’s high quality retail offer. The transformation of Meadowhall has cemented its position as one of the leading retail and leisure destinations in the UK and the first choice for consumers in the region.”

CBRE and Smith Young represented Meadowhall. HDH acted for G-Star RAW.