Digital agency Jaywing set to deliver for parcel giant Hermes in string of contract wins

Digital agency Jaywing has been boosted by more than £2m of new business after scooping contracts with a major US software company and parcel delivery giant Hermes.

The Sheffield-based agency has secured a contract with SugarCRM, a leading customer relationship software brand, to manage its digital marketing in key markets around the world.

The contract win has seen a significant expansion in Jaywing’s role with the US headquartered business, adding digital marketing, PR, brand and creative services. This has included the use of Jaywing Intelligence product Whisper to inform SugarCRM’s marketing strategy, across APAC, Europe, Middle East and Africa, North America and Latin America.

The account will be managed by Jaywing from both the UK and Australia.

Jaywing has also been appointed by parcel delivery company Hermes as its lead integrated marketing agency in a two-year contract to manage the brand’s entire account.

Meanwhile, the company also announced that its long-standing client, first direct, has recently appointed Jaywing as a retained PR agency in a move that sees further expansion of Jaywing’s agency services.

Jaywing’s Australian office recently expanded its services internationally to a number of other clients, including Credit Card Compare with its acquisition of Singapore-based Finty, iconic Australian coffee brand, Campos Coffee and Peptide Clinics.

Other domestic clients that have either recently expanded services or already benefit from One Jaywing include Irwin Mitchell, Centerparcs and Anytime Fitness.

Rob Shaw, Jaywing CEO, said: “It’s fantastic to see so many of our clients benefiting from the years of effort that have gone into creating a truly collaborative culture that ensures we’re able to deliver an agile approach to client relationships across the range of our specialist disciplines. Our model ensures that clients get the very best in brand and marketing strategy and execution, technology and data science, exactly, and only, when they need it.

“It’s far from easy to bring those previously disparate disciplines together as it takes rare and special skills, as well as an environment that fosters the desire to do so. I’m delighted to see the fruits of our labour across so many diverse clients and industries.”