Ice cream brand to scoop up £400,000 in new crowdfunding campaign

Ice cream brand Northern Bloc has announced the launch of a new Crowdcube campaign to expand the current business.

The food brand will use the raised funds to develop manufacturing and storage capacity, improving sustainability and driving R&D into vegan, protein and low sugar varieties.

Launched in 2014 in Leeds by Josh Lee and Dirk Mischendahl, Northern Bloc is produces natural ice cream, free from artificial ingredients and low in sugar with a wide range of flavour combinations.

Suitable for vegetarians, Northern Bloc ice cream is gluten free, additive free and egg free.

After tripling sales from 2017, Northern Bloc is now aiming to raise £400,000 through the Crowdcube platform.

Northern Bloc’s recipes are made of natural vegetable fibres using molecular technology developed specifically by them.

Josh Lee, co-founder of the ice cream brand, said: “Dirk and I founded the company in summer 2014, starting off as a street food trader out of the back of an old Bedford van. We saw a gap in the market for using fresh ingredients in ice cream as it was an area that had been stagnant terms of innovation.

“We’re aiming to raise capital to help us grasp opportunities and kick on to a national level and beyond. Crowdcube will give us a range of investors across the UK and a group of people connect with the brand who can guide us.”

Northern Bloc currently produces three ranges: Core, Vegan and Little Bloc for Kids. There will also be a High Protein line coming soon.