Weekender: Wellness firm and developer launch new partnership

Renters in Leeds will be some of the first to experience a cutting-edge tie-up that will see wearable tech and in-person training used to boost physical health and mental wellbeing in a first for the UK rental market.

Moda, a Harrogate-based developer creating thousands of homes for rent, has announced a partnership with hero, a Leeds-based new digital wellness company founded by the former boss of WeWork and Virgin Active.

Joe Gaunt was most recently the UK managing director at the $35bn co-working giant before setting up hero, a digital wellness platform. The company provides personal and group training alongside an app to help track how activity, nutrition, mindfulness and movement impact people’s health and wellbeing.

Moda’s partnership with hero aims to go one step further than simply creating gyms and shared amenities, by forging a more open and inclusive approach to supporting its residents’ physical, social and mental wellbeing.

Johnny Caddick, managing director at Moda, said: “Our focus is to provide the healthiest possible environments alongside a great living experience cutting out the hassle and uncertainty that usually comes with renting. Loneliness and  mental health are in issues facing society. Our aim is to create happy, healthy and productive communities that can help allieviate the daily pressures of city living.”

The Office for National Statistics said in April that 61% of young renters reported feeling lonely occasionally, often, or always, versus 46% of the overall sample. It said that the problem was most acute in renters who have “little trust and sense of belonging to their area.”

The first 10,000 sq. ft. hero training club will occupy the ground floor of Moda’s Manchester build-to-rent scheme when it completes next year. The training club will be split into four zones, to reflect four disciplines; Stronger, Athletic, Cardio and Rejuvenate. Unlike traditional gyms, members will either work out with a personal trainer or as part of a group class. Hero’s innovative tech encourages people to live healthier lifestyles, pulling analytics from wearables used to track sleep, movement, nutrition and mood, as well as 3D body scanning, to help its members understand and set goals to improve their wellbeing.

As hero will be active across the whole Moda portfolio, there will also be a hero training club at New York Square, Moda’s 515-home build-to-rent scheme in central Leeds which forms part of Caddick Group’s SOYO neighbourhood. New York Square is due to start on-site later this year, with the first homes available in 2021.

As well as focusing on physical health, the partnership with hero will also provide support around nutrition and mindfulness. Hero will provide mental health first aid training to Moda’s on-site resident team, helping them identify and provide support to a person who may be developing a mental health issue.

Hero recently acquired a specialist nutrition company that works with everyone from international rugby teams to premier league champions which will enable it to provide the same pro-sport nutrition advice to Moda residents.

Hero’s platform encourages members and residents to form groups and compete with each other, gamifying the wellbeing experience and enabling community events such as nutrition led cooking classes and group fitness.

Joe Gaunt, founder of hero, said: “Whether you’re a footballer, a researcher, a plumber or a teacher, the principles surrounding wellbeing and lifestyle are the same. But we feel traditional gyms and healthcare aren’t tailored to individuals and don’t provide enough personal insight and support to help people achieve their unique goals. We believe we have the right mix to benefit our communities and using technology as an enabler we can better inform and educate people to make healthy choices.  By partnering with Moda, we want to help enhance the experience for those living in city centres and bring all aspects of wellbeing and health right to the fore.”

 

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