Online supermarket firm moves premises to support rapid expansion

A Rotherham-based online supermarket which is tackling the issue of food waste has moved into a new premises to cope with demand and rapid expansion.

Food Circle Supermarket specialises in selling healthy, in-date, surplus food at less than half of the normal retail price. It has moved Matrix Business Centre, Dinnington,  following rapid expansion fuelled by a national marketing campaign which saw the business more than double its customer base within a matter of weeks.

The company was founded by friends and former Business Development Managers James Barthorpe and Paul Simpson.

As part of an ambitious growth strategy, they rolled out a comprehensive online and social media marketing campaign with the help of funding from a UK Steel Enterprise (UKSE) Kickstart grant in September.

Growth for the firm also follows a spate of recognition for its innovative approach to reducing the volume of produce that ends up in landfill unnecessarily,.

Barthorpe, said: “We’ve been in contact with UK Steel Enterprise since we pitched for their investment as part of the Y-Accelerator programme in March 2018. Since then, the team have been very pro-active in offering their advice and support which has added a lot of value to our business.

“We were also given access to a UKSE Kickstart grant of £500 which we put towards our first ever proactive marketing campaign which has helped us to reach more new customers and grow our business significantly over the last couple of months.”

Alan Stanley of UKSE added: “It’s excellent to see that the Kickstart grant has been of great help to Food Circle Supermarket, allowing them to reach out to their target market and promote the importance of diverting surplus food away from landfill.”

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