Fish and sauce brand nets nationwide listing with Iceland

The Saucy Fish Co., which is owned by Grimsby-based Seachill, has secured a nationwide listing with frozen retailer Iceland.

Following a trial launch in The Food Warehouse by Iceland’s Wolverhampton store, The Saucy Fish Co.’s frozen range is now stocked in all 80+ Food Warehouse by Iceland stores across the country.

The trial, which took place in March, was supported by a marketing campaign made up of display, social media and PR activity.

Amanda Webb, sales and marketing director at The Saucy Fish Co. said: “Everyone at Saucy is very excited about this new listing in The Food Warehouse by Iceland.

“Iceland’s customers love the ease and convenience of frozen food, so we feel confident they’ll love our flavoursome range of inspirational fish dishes, which go from freezer to fork in less than thirty minutes.”

Seachill is a major supplier of fresh and frozen seafood to UK retailers, and employs around 750 people.

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