Fish and sauce brand nets nationwide listing with Iceland

The Saucy Fish Co., which is owned by Grimsby-based Seachill, has secured a nationwide listing with frozen retailer Iceland. Following a trial launch in The Food Warehouse by Iceland’s Wolverhampton store, The Saucy Fish Co.’s frozen range is now stocked in all 80+ Food Warehouse by Iceland stores across the country. The trial, which took place in March, was supported by a marketing campaign made up of display, social media and PR activity. Amanda Webb, sales and marketing director at The Saucy Fish Co. said: “Everyone ... For the full story register now for free or login below...
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