Fish and sauce brand nets nationwide listing with Iceland

The Saucy Fish Co., which is owned by Grimsby-based Seachill, has secured a nationwide listing with frozen retailer Iceland. Following a trial launch in The Food Warehouse by Iceland’s Wolverhampton store, The Saucy Fish Co.’s frozen range is now stocked in all 80+ Food Warehouse by Iceland stores across the country. The trial, which took place in March, was supported by a marketing campaign made up of display, social media and PR activity. Amanda Webb, sales and marketing director at The Saucy Fish Co. said: “Everyone ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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