Former Matalan chief launches new ecommerce agency

The former head of ecommerce for fashion retailer Matalan has launched a new agency in Halifax, West Yorkshire.

Venture Forge has been founded by Andrew Banks, who said he aims to “build exceptional ecommerce businesses through strategy, design and ongoing growth marketing.”

Banks joined Matalan in 2014 after the ecommerce business, Earth Bathrooms, was bought by the retailer and became Matalan Direct.

Following the sale, he took up the role of Matalan Direct’s chief operating officer until it merged with Matalan.

Banks then became the retailer’s head of ecommerce in December 2016, leading to the largest ecommerce growth in the company’s history, growing the business by 45% (£24m) in 15 months before leaving to launch Venture Forge earlier this year.

With a second office in London, Venture Forge is already working with fashion brands Nicole Farhi and Wolsey, childrens bedding business, Character World, and furniture brand Arista Living.

The agency is also supporting a private equity firm on its ecommerce investments.

Venture Forge has also recruited Tori Coffey as ecommerce manager, relocating from Belfast where she led 4Beauty Group’s digital strategy for two years.

Venture Forge also includes its own in-house brands, such as Re:fresh Drinkware, a fully reusable drinks bottle that not only reduces plastic use but also keeps drinks hot or cold for up to 24 hours.

Banks said: “Growing and preserving brands is what we do, whether it’s our own brands or our clients’ and the business’ internal culture of entrepreneurialism plays a big part in that. Having our own brands means we can strengthen our expertise in ecommerce and growth marketing and gives clients greater conviction when they trust us with building their businesses with them.

“The impact that the digital age is having on the retail industry is immense. It’s a fight for survival even for longest-established retailers.

“To survive, retailers of all sizes are needing to adapt and innovate if they want to retain their place in the retail market and we can help them do that through our agile approach.”

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