Weekender: Former director becomes franchisee for veg box producer

A former publishing director has changed career paths and become a franchisee for vegetable box producer, Riverford Organic Farmers.

Eleanor Fletcher was a brand management director for a children’s book publisher in London before she decided to relocate back to York.

Fletcher’s new franchise covers York, Hull and the East Riding.

Fletcher said: “Taking on the Riverford franchise is a big career change for me. I had lived in London for 16 years but after we started a family my husband and I wanted a different way of life and a fresh challenge.

“I’m having a great time exploring York – the food scene is amazing.  I come from a foodie family – my brother is chef/patron at The Brackenbury in London and I’m passionate about great food and cooking.

“As Riverford customers for many years, we have a true appreciation for the amazing product range so when the opportunity to work with the producer arose we seized it.”   

Eleanor added: “I’m joining Riverford at an exciting time – earlier this year the company became employee owned and customers really love what Riverford stands for – local produce, great flavours and freshness delivered to their door.  It’s what makes Riverford so special.”

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