Marketing automation platform acquires social media product

Force24, the Leeds-based marketing automation platform, has completed the acquisition of the social media product SoAmpli for an undisclosed sum.

SoAmpli was created by Maz Nadjm, who also founded one of the UK’s first social networks 2BMates and social agency Rareface, before joining communications firm Ogilvy where he became head of social media.

The product, which aims to combine human and artificial intelligence to provide content for sales teams to share on social media, is used by brands including Rentokil Initial, British Heart Foundation and DAZN.

Force24 has been both a client and supplier to SoAmpli, which is based in London.

Nadjm said: “We wanted to do something different with SoAmpli when this journey started four years ago. We harnessed the power of human and artificial intelligence to generate next level conversations between sales and marketing teams, and their prospects. And the beauty of it, is that it’s all automated, which means the fit with Force24 is perfect.

“I have long admired Force24’s desire to craft value-added, customer focused solutions, whilst also building a great team and culture. SoAmpli will slot beautifully into their suite of marketing automation products.”

Nick Washbourne, commercial director at Force24, added: “Having invested £5m in our product to date, we’re constantly evolving our marketing automation portfolio, and a social media tool was next on our roadmap. But we didn’t just want a scheduling tool.

“We wanted something that could seamlessly integrate into our stack and enhance our vision of supercharging a marketer’s world.”

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