Iceland set to create 30 jobs with new shopping centre store opening

Supermarket chain Iceland is set to open a brand new store at Fox Valley shopping centre in north Sheffield, creating more than 30 jobs.

Iceland is taking a 6,975 sq ft unit in between Aldi and Home Bargains at Fox Valley, with plans to open in April.

The Fox Valley unit became available following the closure of Poundworld last year. Iceland is joining a retail line up which includes Next, Boots, Regatta, Sports Direct and the boutique department store Sandersons.

A spokesperson for Iceland said: “The success of our new concept stores has given us the confidence to consider opening completely new Iceland stores in areas where we were unrepresented – and we are confident that our store at the Fox Valley Shopping Centre will be a fantastic addition to the current mix of retailers available.

“Our award-winning own label product ranges are earning us growing recognition for quality and convenience as well as value, and our new concept store will undoubtedly add to our appeal, attracting many new customers who would never have considered shopping at Iceland before.”

Fox Valley is owned and managed by the retail property developers Dransfield Properties.

James Shepherd, estates director, said: “We know from talking to our customers here at Fox Valley that Iceland is going to be a really well received addition to the centre. We look forward to seeing the new store opening here later in the spring.”