Harrogate Spring signs four-year deal with Royal Albert Hall
Harrogate Spring has been chosen as the official water of the Royal Albert Hall in an exclusive four-year deal.
As part of the deal, Harrogate Spring will be the sole bottled water available across the Royal Albert Hall, both front and back of house, including private boxes and 13 bars and restaurants.
The venue welcomes nearly two million visitors a year, with a seated capacity of 5,200 in the main auditorium. Last year was the busiest in the hall’s history, hosting a total of 401 shows in the main auditorium, officially making it the busiest venue in the world.
Nicky Cain, Harrogate Spring brand manager, said: “We are thrilled by this partnership between two quintessentially British brands, linked by history and heritage and with a shared passion for quality and excellence.
“Harrogate Spring, the original British bottled water, is a perfect match for one of London’s most treasured and distinctive buildings, a truly iconic venue, with a global reputation for hosting world class musical, artistic and sporting events.
“We are particularly proud to be the official water for the Royal Albert Hall’s 150th anniversary celebrations in 2021 and shall be working with the anniversary committee to mark the achievement with a special anniversary label.”
The partnership will include joint initiatives on sustainability and healthy hydration messaging, in addition to digital media opportunities, activation, advertising and hospitality.
Lucy Noble, artistic and commercial director at the Royal Albert Hall, added: “We are delighted to welcome Harrogate Spring Water to the Royal Albert Hall in the run-up to our 150th anniversary.
“It’s a pleasure to partner with another unique British institution that is renowned worldwide for its history and heritage and we’re particularly proud to be working with a company so committed to sustainability.”
Harrogate Water operates one of the most technologically-advanced and environmentally-efficient facilities in the world, sending zero waste to landfill since 2010.
Since May 2018 its PET bottles have used more than 50% recycled content, the highest recycled content of any UK bottled water brand. Glass bottles are made using 50% recycled content.