Snack brand snapped up to create new healthy snacking business
Bite UK, the Huddersfield-based snack brand, has been acquired by Tayto Group in a deal which will see the launch of a new healthy snacks business.
The takeover, completed for an undisclosed sum, has resulted in the creation of Bite UK Snacks Ltd.
Bite UK’s flagship brand Pure Bite will now be distributed through Tayto’s global network, along with other snack products such as Tayto, Golden Wonder, REAL Crisps, Mr Porky and Portlebay popcorn.
The Pure Bite brand has also been re-branded to coincide the launch of Bite UK ... For the full story register now for free or login below...