TransUnion’s credit reporting division snapped up by US personal finance firm

Noddle, the credit reporting and monitoring service division at Leeds-headquartered credit reference agency TransUnion UK (formerly Callcredit), has been acquired by US personal finance company Credit Karma.

Approval from the Financial Conduct Authority (FCA) has now been granted for the deal – which will see US-based Credit Karma open Leeds and London offices. TransUnion acquired Noddle in 2018 as part of its acquisition of Callcredit and announced in November 2018 that it had agreed to sell Noddle to Credit Karma. The sale closed on Friday.

Nichole Mustard, co-founder and chief revenue officer of Credit Karma, added: “Now that the deal has closed, we can get to the real work of championing financial progress for our members in the UK. To do this, we’re investing heavily in our in-market offering and scaling up significantly. We’re looking to triple the team in the UK and open new offices in Leeds and London.”

John Danaher, TransUnion’s president of Consumer Interactive, said: “We are pleased to have completed the sale of Noddle to Credit Karma, further to regulatory approval, and we are confident that the business will continue to prosper under new ownership.

“UK consumers will continue to benefit from the free information monitoring and financial health solutions offered through Noddle, and TransUnion will continue to provide Noddle with credit reporting information.”

Credit Karma is a consumer technology company that helps its more than 85 million members in the US and Canada. The company currently offers a range of personal information monitoring and financial health improvement products in the US and Canada that are free for members. TransUnion will continue to provide Noddle with credit reporting information.

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