Ford advertisement features Yorkshire manufacturing giant
Sheffield Forgemasters’ arc furnace is the centrepiece for US automotive giant Ford’s latest advert which was filmed on site.
Shot over the course of a day, the advert follows Forgemasters’ steel melting process. Raw metal is converted into high-grade steel through its 90-tonne electric arc furnace.
It is the first time a large scale commercial has ever been filmed at Sheffield Forgemasters.
The company waived its location fee, instead giving the money to local charity Weston Park Hospital Cancer Charity in memory of ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...