Optibiotix puts Polish distribution agreement on the scales

York-based life sciences business OptiBiotix Health announced this morning that it had signed an agreement with Extensor as a distributor of its obesity-tackling products in Poland.

The business will allow Extensor to exclusively distribute its GoFigure weight management products in the European country in a “strategic step” for OptiBiotix as it looks to expand in international markets.

Extensor will be allowed to import, market and distribute the company’s range of meal replacements and snacks. They contain its SlimBiome products which help tackle obesity and diabetes.

This agreement is accompanied by an initial “modest” five-figure order.

Extensor is a well-known Polish brand that was established over 19 years ago for the creation and promotion of products in the health and wellness sector.

The company works with world leaders in the whey protein industry and in 2002, introduced high-protein supplements to the Polish market.

Extensor has an extensive distribution network across Poland and is sold through multiple on-line channels, wholesalers, and retail outlets across shops in Poland.

Christina Wood, sales & marketing director at OptiBiotix commented: “We are pleased to announce this exclusive distribution deal for the commercialisation of our GoFigure products in the Polish market.

“This is part of a commercial strategy of working across multiple levels of the value chain (manufacturer, formulator and distributor) for the supply of white label and own label branded products.

“This is the first step in taking OptiBiotix’s own label GoFigure products to international markets.”