Biggest ever deal for Sheffield United as club reveals new sponsor
Sheffield United has unveiled what it says is the largest-ever commercial transaction in the club's history.
The Australian headquartered global multi-asset broker, USG, has agreed a three-year term Premier League principal partnership with the club to become front of shirt and sleeve sponsor.
United, which has just won promotion to the Premier League, said the sponsorship was a significant financial boost.
It added that the deal recognised the club's place at the highest level of the English game, which has a global audience... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...