Retailer chooses Yorkshire airport for its UK debut

Electronics travel store InMotion has opened its first store in the UK – at Leeds Bradford Airport.

The launch was announced by WHSmith, which acquired InMotion last year. InMotion offers an extensive range of the latest headphones, power and technology accessories for the travelling customer and is the largest airport-based digital accessories retailer in North America.

The launch of its first UK store offers a fresh retail opportunity for WHSmith and Leeds Bradford Airport. InMotion said it aimed to benefit the four million international passengers who pass through this airport each year.

Toby Keir, Managing Director at WHSmith Travel, said: “We are excited to bring the successful InMotion brand to UK passengers for the first time.

“Having partnered with Leeds Bradford Airport for several years, we are proud to take this step with them. Already a staple in digital accessories retail in North America, InMotion will strengthen our presence in UK travel retail and provide a unique shopping experience for our customers.”

Jeremy Smith, President and CEO of InMotion, said: “We are proud to partner with Leeds Bradford Airport in bringing InMotion’s first entry to the UK market with many more to come. By combining best practices from both InMotion and WHSmith, the shopping experience for the Leeds traveller will be first class from a store design, product selection, and customer service perspective.”

Joanna Wild, Chief Commercial Officer for Leeds Bradford Airport, added: “It’s fantastic to welcome a globally recognised brand to open its first UK store here in Yorkshire. We’re committed to continuing to improve the experience of all our passengers and housing a range of exciting retailers.”