Firms can boost performance by embracing digital say experts
29th January 2010
FIRMS of all sizes and operating in all sectors should be embracing digital to not just improve their communications, but to boost their bottom line as well, experts have told a conference in Yorkshire.
Alasdair Wightman, chairman of Leeds-based digital agency AWA, told an audience at the Making Digital Work Harder For Your Business event yesterday that digital communications is both a marketing and a sales channel.
However he said that the "double digit growth of the noughties will soon be gone and acquiring custome......for the full story register now for free or login below...
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