GUM and a drumming gorilla have helped lift Cadbury Schweppes' sales by 7% over the past three months.

The confectionery giant, which manufacturers sweets such as Black Jacks and Fruit Salads at its Hillsborough plant in Sheffield under the Cadbury Trebor Bassett banner, today attributed the rise in revenue to excellent performance in its gum division and other emerging markets despite a recent price rise to offset climbing commodity costs.

In gum, Cadbury's market share benefited from the launch of three new flavour......for the full story register now for free or login below...