A HAIRCARE company inspired by a broken fishing rod is targeting global success after winning an export competition.

Doll Haircare was launched after hairdresser Gary Sunderland saw how a snapped carbon fishing rod curled in the sun.

The result was Twiddlestic which used carbon heat absorbing technology which creates curls that stay in place until they are washed out.

It is already being sold in America and will now be helped to target other markets after winning a competition organised by ......for the full story register now for free or login below...