Media Buzz: MCG PR raises a glass to Vimto win

SOFT drink specialist Nichols has appointed MCG PR to boost the profile of its no added sugar Vimto range of squashes and ready to drink cartons.

The brief focuses specifically on raising awareness and driving trials amongst mums and younger children.

Emma Hunt, marketing manager at Vimto, said: “MCG’s experience in the food and drink sector shone through and we’re really looking forward to working with the team in Leeds and London to add to our pro-active marketing mix for Vimto this year.”

Meanwhile, Leeds-based MCG has appointed Sophie Hayes as senior account executive, adding to its PR teams in Leeds and London.

Ms Hayes has joined the Leeds office of MCG PR from Finn Communications.

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LEEDS Rugby Foundation, the charitable grass roots sports organisation of Leeds Rhinos and Leeds Carnegie, has appointed brand response agency Ponderosa Group to help rebrand the organisation.

Lucy Young, chief executive of the foundation, said “This is such an exciting time for us at the moment and we are loving working with the team at Ponderosa. They have really understood what we are trying to do here and we are really looking forward the end result.”

Richard Midgley, group managing director at Ponderosa, added: “We are sport mad here at Ponderosa and working with big names in sport is what we enjoy doing.”

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FORMER RSM Tenon marketing manager Sally Oddy has launched Opal Marketing.

Ms Oddy believes there is a gap in the market for the Yorkshire-based outfit as professionals services firms look to increase competitiveness but decrease costs.

“Effective strategic marketing solutions needn’t be prohibitively expensive and a flexible, outsourced service can offer excellent results,” Ms Oddy said.

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PROPERTY marketing agency Elevation has created a brand and associated marketing for recently launched residential property letting agency Dwell. 

Dwell is presently concentrating on the Leeds property market under the name Dwell Leeds, but is planning to roll out the Dwell concept nationwide in the near future. 

Elevation created the brand name, strapline, identity, stationery, website, sales boards, literature and on-site SEO for the Leeds-based letting agent. 

Ben Fox, director of Elevation, said: “Working with clients like Dwell is a joy; we discovered that we shared a vision of how the brand should look and feel. It’s also inspiring to create a brand that will form the basis of a nationwide roll-out.”