SOFT drink specialist Nichols has appointed MCG PR to boost the profile of its no added sugar Vimto range of squashes and ready to drink cartons.

The brief focuses specifically on raising awareness and driving trials amongst mums and younger children.

Emma Hunt, marketing manager at Vimto, said: “MCG’s experience in the food and drink sector shone through and we’re really looking forward to working with the team in Leeds and London to add to our pro-active marketing mix for Vimto this year.” ......for the full story register now for free or login below...