RETAILERS are being advised to not slash online marketing budgets as cash strapped consumers turn to the internet for value.

According to research by e-consultancy Logan Todd brands that fail to embrace and engage in "online consumer dialogues" are set to be among the most severely affected by the economic downturn.

The survey shows that with increasing fears surrounding the credit crunch, falling house prices and worsening economic conditions, consumers are turning online to find the best available prices.

Co......for the full story register now for free or login below...