Business and people search

first direct agrees naming rights deal at Leeds arena

2nd May 2013

LEEDS Arena is be named the first direct Arena under a five year sponsorship deal agreed between the Yorkshire-based bank and stadium operator SMG Europe.

The 13,000 seat venue opens in July.

The agreement is the first major sponsorship the bank has undertaken in its 24 year history. Mark Mullen, chief executive of Leeds-based first direct, said: “This is a really exciting move for first direct. Leeds is the city that has made us who we are and we’re thrilled to be able to support such a major develo......for the full story register now for free or login below...

Or Login to Read this Story


Latest Business News

Apprenticeship programme hails success

Apprenticeship programme hails success

26/07/2016Rachel Covill

5 CV hacks to get you hired

5 CV hacks to get you hired

07/07/2016Stephanie Balloo

Bus drivers call off strike action

Bus drivers call off strike action

25/07/2016Rachel Covill

Rugby club close to collapse

Rugby club close to collapse

24/07/2016Clare Burnett

Read More News

 
TheBusinessDesk is a trading name of Regional Media Services Ltd.
A company registered in the UK, company number : 07111349 VAT Number : 124302954