Business and people search

first direct agrees naming rights deal at Leeds arena

2nd May 2013


LEEDS Arena is be named the first direct Arena under a five year sponsorship deal agreed between the Yorkshire-based bank and stadium operator SMG Europe.

The 13,000 seat venue opens in July.

The agreement is the first major sponsorship the bank has undertaken in its 24 year history. Mark Mullen, chief executive of Leeds-based first direct, said: “This is a really exciting move for first direct. Leeds is the city that has made us who we are and we’re thrilled to be able to support such a major develo......for the full story register now for free or login below...

Read Next News Archive

Print this page Have your say Bookmark and Share Send to a friend

Have Your Say 

Be the first to comment on this article!

Login to submit a comment

TheBusinessDesk is a trading name of Regional Media Services Ltd.
A company registered in the UK, company number : 07111349 VAT Number : 124302954