Media Buzz: Turn Key; rebuildingsociety.com; Refractiv; Dinosaur PR

TURN Key has launched a £1m campaign developed for iconic melon liqueur brand Midori.

At the start of the year, the Leeds-based integrated marketing agency was tasked with creating the concept, design and strategy for Midori’s first ever consumer-facing campaign.

Turn Key designed all the visual aspects of the campaign, which will be seen on bus stops, posters and billboards across the North and South East of England, as well as in supermarkets, bars and online.

Nik Entwistle, managing director at Turn Key, said: “It’s always exciting to work with clients in new ways and help elevate a brand to new heights. It’s a highly competitive market and so this wasn’t just about the creative alone, it was about understanding the sector and knowing the best regions and locations to place Midori’s advertising spend in order to produce the best return on investment. We’re confident that our strategic approach will help them achieve that over the coming months.”
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PEER-to-business lending platform, rebuildingsociety.com has launched three new crowdfunding sites.

Since publicly announcing the availability of its technology on a white-labelled basis in June, the Leeds-based company said it has built a thriving sales pipeline with other sites currently in development. Enquiries have come from the UK, Europe, the US and the Middle East.

rebuildingsociety.com’s sites include Be The Lender, which operates as a peer-to-business lending platform, eMoneyUnion which has targeted the personal loan space and Acorn Commercial Finance – a commercial finance brokerage looking to attract businesses looking for loans through crowdfunding, which will then be funded by rebuildingsociety.com’s lenders.
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REFRACTIV is working with global business the Left Shoe Company to create an e-commerce website and help it take advantage of Google Apps.

The Left Shoe Company was established in Finland in 1998 and now has stores in Italy, Denmark, Germany, Dubai, the United States and Japan. It opened its first UK store in London in March this year.

Winning business in the fashion industry is becoming a trend for Leeds-based Refractiv: the Left Shoe Company marks its third prestigious client win to date. Refractiv counts leading fashion manufacturer Abraham Moon amongst its long-standing clients and recently signed up design collection Marble.
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YORKSHIRE digital PR specialist Dinosaur PR has been appointed to deliver a strategic communications campaign for TribePad – a ‘next generation’ recruitment software company.
 
The Dinosaur PR team will help raise the profile of the Social ATS platform through a strategic fully-integrated media campaign targeting both the trade and consumer media.  

TribePad’s clients include the BBC, Trinity Mirror and G4S.