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Fruit pioneer diversifies into veg

10th October 2008

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INNOCENT - the UK beverage firm co-founded by Yorkshire entrepreneur Richard Reed - has branched out into food by launching a range of vegetable snack pots.

The company - famous for its fruit smoothies - has unveiled Innocent Veg Pots.

The range, which includes Thai coconut curry with soya beans, pak choi and wild rice, has gone on sale in Waitrose and Sainsbury's.

Each Innocent Veg Pot provides three portions of vegetables and is being marketed as a quick and simple way to reach your recommended five p......for the full story register now for free or login below...


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