Media Buzz: Label Media; Enjoy Digital; Brand8; Approach PR
A YORKSHIRE-based digital agency has launched in London as part of its next phase of growth.
Label Media, specialists in eCommerce web design and development and digital marketing, has opened offices in the capital’s Dock Street, adding to its head office in Leeds city centre.
Label works for clients in sectors ranging from manufacturing to fashion, a growing proportion of which have their main offices in London.
Label managing director, Richard Turnbull, said: “The London office will allow us to service our growing client base in the south and support clients in the north who are also opening London premises. In addition, we collaborate with a number of other agencies in London, so being closer to them will be beneficial.”
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ENJOY Digital is supporting the transformation of Costcutter Supermarkets Group’s digital capability.
The first project will be to create a personalised online community for retailers, providing communication and engagement platforms to integrate systems, news and best practice. The second will launch a new generation of consumer websites for Costcutter, Mace and kwiksave. These developments will help Costcutter Supermarkets Group leapfrog competitors and deliver an excellent on-line experience.
Jonathan Filewood, managing director of Leeds-based digital agency, Enjoy Digital, said: “We’re very proud to be supporting Costcutter Supermarkets Group in its drive to achieve its ambition of becoming the UK’s leading Symbol group. With a number of insight-driven projects and some highly technical developments and integrations, our full service digital skillset is a strong fit and we’re excited to be working with such a great team and a fantastic retail brand.”
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TELEVISION, radio and online journalist Emma Gardner has joined Leeds-based Brand8 PR as its new head of content.
Prior to her appointment, she spent more than eight years working for a range of news organisations, including ITN and the BBC. She also worked at Channel 4 News.
Gardner said: “Brand8 PR understands the commercial benefit created by businesses and brands engaging with people through the intelligent application of compelling, shareable content across traditional, digital and social media.”
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APPROACH PR has secured a number of new business wins.
The six-strong Ilkley-based team is now representing French kitchen manufacturer Mobalpa, family-owned property development and management firm, the Patchett Group, and national LPG supplier Avanti Gas.
The wins come on the back of the company’s best results in its thirteenth year and a raft of business and industry awards.
