Lifestyle brand Keeps Up With The Kardashians in sponsorship deal

HULL lifestyle brand ClaireaBella has fought off fierce competition from some of the UK’s best known online fashion companies to secure the sponsorship of hit reality show Keeping Up With The Kardashians.

ClaireaBella boasts a range of fashion bags, stationary, greeting cards and interior product lines.

This year will see this range extend even further with the development of a new line of personalised bags. Previous designs have been a hit with some of the country’s most famous faces, including the stars of Coronation Street and The Only Way Is Essex.

ClaireaBella has seen continual growth since its launch in 2011 and has invested £250,000 in two national television advertising campaigns.

Its sponsorship of Keeping Up With The Kardashians on 4Music started yesterday.

Founder Claire Barratt said: “With an increased media presence and two new launches, this year is set to be ClaireaBella’s most exciting yet. Our new TV campaigns will see us target brand new audiences as well as maintaining the close bond so many of our existing fans already have with us.

“As one of the UK’s most recognisable celebrity brands, I’m particularly proud to pair up with the world’s most famous reality TV family, the Kardashians. As we continue to grow, we’re confident that our competitors will be keener than ever to keep up with ClaireaBella.”