New venture looks good for former Deloitte manager
JENNIFER FELTHAM is using her experience of marketing and business development for firms including Deloitte and Addleshaw Goddard in Leeds to launch a skincare business.
Ms Feltham has set up Mia & Dom Organic Skin care, which specialises in handmade herbal products for mothers and babies.
Her business has blossomed from her desire to use only natural products on her own children Mia and Dominic.
She explained: “I have been making what my father dubbed ‘lotions and potions’ since the age of eight and I have always had a passion for natural medicine and herbal products. This passion has led me to gain experience – and qualifications – in herbal medicine and aromatherapy.
“As a result I started creating soothing creams and balms in my own kitchen, and once I had perfected them, the time was right to launch Mia & Dom Skin care.
“My objective, which is instilled throughout the company, is to use the very best ingredients to provide our customers with beautiful, organic, natural and safe skin care for their family. My organic, natural mother and baby products are gentle on delicate skin, eczema-friendly and free from harsh chemicals,” she said.
“Our skin care range is aimed primarily at pregnant mothers, new mothers and babies, as I feel there is a major gap in the market there. But that does not mean that they cannot be used by younger women and older men, or older women and young men, who want to look after their skin naturally or treat conditions such as eczema or psoriasis.”
Ms Feltham believes the combination of her love of natural medicine and her experience of marketing and business development, including 15 years working for professional services firms Deloitte and Addleshaw Goddard in Leeds, will stand her in good stead in her new venture.
“The business will be primarily mail order and, working from home, I will be utilizing social networking sites as a primary source of marketing. The huge popularity of sites such as Netmums and Mumsnet graphically underlines the power of the Internet when it comes to mothers, and these sites specialise in providing advice on parenting, pregnancy and baby care products,” she said. “The majority of women that use them are well informed, environmentally aware and computer savvy.”
“I also feel the time is absolutely right to launch Mia & Dom Skin care. Women are having babies at an older age than previously, when they are more financially secure, which has provided a significant boost to the mother and baby product market,” she added.
