Creative: Wrapped Agency, ResearchBods, Ink Digital
FOUR creative professionals have pooled their expertise to form The Wrapped Agency, a marketing firm offering a broad range of services.
Space Creative founder Kate Eady, former Savills PR director Rachel Clark, web and digital developer Martin Holmes and print specialist Simon Rose, have 70 years’ experience in their fields.
Mrs Clark, brand director at Wrapped, said: “We’re setting out to work on award winning campaigns that deliver commercial results. We believe that creating brand propositions and a real sense of purpose sets businesses on the trajectory to success.”
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COSTA has given ResearchBods a caffeine boost by selecting the Leeds market research agency to create an online insight community.
The coffee shop chain is to create Costa Espressions, which will be a community recruited and managed by the agency to give Costa’s customers a voice.
Jonathan Clough, director at ResearchBods added “We aim to enrich Costa’s market research efforts by enabling more readily available interactions with their customer base via the ex-plor platform. This will, in turn, benefit both the brand and their customers.”
The Costa Espressions insight community comes after a number of client wins for ResearchBods ex-plor platform, including Penguin Random House, the London Evening Standard and The Independent.
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HALIFAX creative agency Ink Digital has unveiled an updated logo as it continues its development, following on from the opening of a studio in Melbourne, Australia.Helen Darlington, founder of INK Digital said: “It’s been fantastic to see our plans for the future steadily coming together over the last 12 months. INK has reached its teenage years, which I think we can all relate to as a pivotal milestone when growing up – great new things are on the horizon, we’re changing and moving forward so a new logo is befitting of this moment.”
It has kept its pink and black colour palette but changed the typeface, which has led the logo to be dubbed the “Monocle and Moustache” because of the shape of the letter ‘k’.
Apparently, this design element “represents knowledge, respectful boldness, fun and familiarity with offbeat quirks and charm – all characteristics to echo the agency’s brand values and personality”.
