Morrisons cuts prices of hundreds of products

SUPERMARKET Morrisons is cutting the price of a further 847 items.

The grocer is focusing on family essentials such as nappies, bread and tea bags with the cuts.

The cuts average 20% and focus on grocery items that are a core part of Morrisons shoppers’ baskets such as bags of sugar, rice, and cereals.

‘Price Crunch’ is a rolling programme of lower prices, typically lasting a minimum of three months.

Andy Atkinson, Morrisons marketing and customer director, said:”We continue to listen hard to customers who say they want lower prices on staples and everyday family essentials.

“We are continuing to cut every price we can as we make Morrisons even more competitive and improve our customers’ shopping trip.”It is seeing renewed optimism, following a £1bn improvement in figures at the company’s year end results which has seen the company get back in the black.

Morrisons announced pre-tax profits of £217m for the year to January, compared with a £792m loss a year earlier.

The business briefly lost its FTSE100 status at the end of last year, but will officially return to the index later this year.