Fat Lad At The Back saddles up with leading cycle retailer
CYCLING wear brand Fat Lad At The Back (FLAB) has announced a partnership with one of the UK’s largest independent cycle retailers, J E James.
The deal will see FLAB products available in the family-run business’s three stores in Rotherham, Chesterfield and Sheffield.
FLAB said the partnership is in response to increasing demand for premium cycling wear in real sizes.
J E James partner Mark James said: “Our aim is to stock as wide a selection of cycling goods as possible, whilst ensuring that each product line has been tested for quality, performance and value for money.
“Fat Lad At The Back products tick all three boxes and are a great addition to J E James. We’re confident Fat Lad At The Back will be a hit with all of our customers.”
Richard Bye of Fat Lad At The Back said: “This is an exciting move for the brand and is just one of a number of significant developments we have made in the last few months.
“J E James Cycles is a highly reputable business who have specialized in this field for more than 50 years and we’re delighted to secure this new listing with them. We’re really looking forward to seeing our stock in the stores.”
FLAB is based in Yorkshire and launched in 2013. The brand offers performance led cycling, triathlon and running wear for men and women in sizes ranging from 36” to 58” chest and 34” to 50” bust.
